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The Masters Program
Business English for MBA Students
Instructor: Dr Algirdas Makarevicius
Students: MBA English
Duration of the Course: 40 hours
1. Business Communication • About Business Communication • Audience and Message • Spoken and Written Communication • Phone Calls • Meetings • Presentations • Letters • Faxes • Email
2. Marketing and Sales • About Marketing and Sales • The Customer • Product • Price • Place • Promotion • Packaging • Sales Strategies and Support • Sales Tracking
3. Organizational Behavior and Leadership • About Organizational Behavior and Leadership • Hiring Process • Training Employees • Motivating Employees • Individuals • Groups and Teams • Organizations • Leadership • Firing
4. International Business and the World Trade Organization (WTO) • About WTO • International Companies • International Markets • Political and Legal Systems • Foreign Investment • International Marketing • International Managing • Revenue,Taxes, and Profits
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